Combining a number of independent media outlets, we have managed to bring together voices and opinions from a range of different backgrounds and mindsets.
Media outlets cover syndicated radio segments and podcasts, web content, video and e-magazines.
This is something no other independently owned automotive media outlet can boast.
Covering the spectrum of vehicles, from Light Commercial vehicles through to new technology vehicles, Totally Auto provides automotive businesses with a ‘one stop shop’ to meet their advertising requirements.
Over time, we will continue to develop and grow with a view to exploring possible joint content platform opportunities, as well as potential resource sharing opportunities.
Totally Auto is managed by Rob Fraser.
If you would like more info about us, or would like to find out about being part of Totally Auto, feel free to send us a message
Rob Fraser – Chief Editor and General dogsbody
Rob along with Joel Helmes was responsible for bringing together a number of independent media outlets under the one structure.
Taking on the role of overall responsibility for the strategy and direction, he sometimes wonders about his sanity.
However he firmly believes the industry needs a strong independent multi media outlet group as an alternative to the existing dominant corporate backed outlets.
Central to this belief is the role outlets associated with Totally Auto can play in helping buyers make educated buying decisions.
He first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, and was hooked on 4WDriving way back then. In addition to 4WD he is an avid motoring enthusiast and has maintained a strong interest in the industry ever since his teens. He has owned way too many cars in his time as well.
Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures.
He has towed either a caravan or camper trailer to, or camped in, most parts of Australia, has run guided tours for camper trailers’ and instructed drivers in off road towing and 4WDriving.
Often known for taking the 4WD in the driveway over the sports car, he has traveled pretty much everywhere in Australia and when he is bored goes for a drive.
In addition to his editorial and management duties he writes for OzRoamer, Ute Guide, Car Reviews Central, Ute and Van Guide, AnyAuto, EcoCarGuide as well as contributing to the Motoring Minutes and Overdrive Radio program.
He would love to do more videos, but time and a less than attractive face prevents this.
Each independent site that is part of the Totally Auto group has their own group of contributors.